Modern and innovative technologies associated with museum tourism

Document Type : Original Research

Authors

1 PhD Researcher

2 Professor, Department of Graphic design, Faculty of fine arts – Alexandria University

Abstract

- Can modern technology be used in advertising ,through the effect of 
augmented reality, especially museum tourism advertising in Egypt?
- Does the augmented reality present a difference from the real reality, 
where stimuli are added to it that attract the recipient?
- What are the differences in the advertising process, especially in tourism 
advertising, which resulted in a desire to facilitate the process of finding 
distinctive characteristics for what will be advertised in a smoother way 
than its counterparts in the real reality?
- What are the rules followed in the implementation of graphic designs 
associated with museums that are compatible with augmented reality 
technology?

Keywords